Trend Micro | Social Posts
Working with Fluent Communications to create a number of digital videos for Trend Micro’s Perspectives Social Media Campaign and Event. Catalogued below are some of the video content created over 2 of the annual Perspectives Events.
Project Breakdown
“Breakout” social media posts
The goal for the social media campaign was to break the mould and grab attention by creating “breakout” videos where content would appear to break out over video post borders onto the posts copy below. Created with custom 3D visuals as well as utilising some graphic elements already in Trends established brand identity. LinkedIn and Twitter were chosen as the primary platforms to create the breakout effect for.
This effect had a great engagement among the targeted audience and more videos were commissioned for the following years event. This time creating more of a narrative of the event shattering though a frosted over ice screen onto the video and content breaking again over onto the post. Additionally a space invaders themed post was created along with other video elements which were a bunch of fun to make.